Donald Trump creates blockchain game based on Monopoly

Donald Trump has once again made waves in the crypto space with a new initiative, namely the unveiling of an upcoming blockchain-based game that combines virtual real estate and digital assets.

Described as a city-building simulation with elements of financial gameplay, the project is expected to launch later in April and reflects the president’s long-standing interest in business-themed games.

Although it resembles the style of Monopoly, the project is not officially tied to the Hasbro classic. Sources say that the gameplay will revolve around buying, trading, and building virtual properties using an in-game currency powered by blockchain. Despite rumors linking the new game to MONOPOLY GO!, Trump’s camp has denied any direct connection, calling such claims speculative.

The effort is being led by Bill Zanker, a longtime Trump associate and key figure in several of the family’s previous crypto ventures. Zanker has been linked to Trump NFT collectibles, the “Trump Coin” meme project, and the company FIGHT FIGHT FIGHT LLC, which appeared in official filings related to the crypto brand.

In 2024, Zanker reportedly tried to acquire the rights to “Trump: The Game” — a Monopoly-style board game that Trump released in 1989 — but Hasbro no longer owned the license, and the company said it had no involvement in Trump-related crypto projects. It also said it had not licensed Monopoly intellectual property for blockchain initiatives.

The Trump family’s digital expansion doesn’t stop at gaming. Recent trademark filings suggest ambitions in NFT fashion and online stores. Meanwhile, Trump’s sons have launched their own ventures, including a Bitcoin mining operation and the launch of a DeFi project called World Liberty Financial.

At the same time, the president’s policy stance on crypto has shifted. Once skeptical, he now advocates for digital asset policies, supporting industry-friendly legislation and appointing a crypto-focused adviser. The shift has raised ethical questions, with critics warning of a blurred line between public influence and private profit.

Eric Trump, however, dismissed the criticism. In an interview with Fortune, he described the family’s involvement in blockchain as personal, not political, saying:

“Crypto is not a gimmick - it’s something we believe in.”